Whales have a very high, favourable, marketing response.
If you want, big, passive, safe, secure, slow-moving, powerful force, nothing can deliver it so well! The fact that it is a beluga, only adds to this.
With the trend in todays OS's and marketing strategies in general, (Kijiji, Ubuntu, panda's and penguins), it would be perfectly in line.
Really, one needs to make a list of what they want the image to represent. That way submitters can focus their submissions.
For example, if you like the whale as a base, but require an air of sophistication, then adding a top hat and straight cane, capped at both ends would do this.
It is easily added and instantly recognizable by even the most simple of minds... which marketing must always target if mass coverage is to be effective.
This is why base symbolism is simple. Logos are merely a specified aspect of the same thing.